This month's cover story focuses on PwC's acquiring Booz & Company and creating the co-brand Strategy&. In retrospect, the move itself wasn't all that surprising. PwC had made no secret about the fact that it wanted to acquire firms to bolster the strategy side of the advisory business.
Recently, they had done just that with the much smaller, and targeted acquisitions of PRTM, Diamond and parts of BearingPoint.
From Booz & Company's perspective, the firm although successful, struggled to find its footing after splitting with Booz Allen Hamilton back in 2008. By 2011, rumors were popping up about possible mergers and/or acquisitions for Booz & Company. At 3,000 consultants, the firm just didn't have the scale, or the brand equity in the high-rent district of strategy consulting, to compete with other top-notch strategy firms.
