Today, digital expertise is not something that's nice to have. It's mandatory to stay competitive. Companies looking for an advantage are seeking experts to bring their operations into the digital age. To that end, The Boston Consulting Group has launched BCG Digital Ventures, with the sole purpose to partner with clients to help develop, launch, and transform their digital initiatives. The new firm will leverage BCG's digital assets and resources, and has been staffed with a team of seasoned operators, entrepreneurs and advisors, helmed by Jeff Schumacher, former Managing Director and Cofounder of Booz Digital. Schumacher sat down with Consulting magazine to talk about the launch, the firm's goals, and the next digital frontiers.
Consulting: What led to the launch of BCG Digital Ventures?