Review: The Three Rules

Why do some companies achieve exceptional performance while so many others struggle to survive? That’s the question Deloitte’s Michael Raynor and Mumtaz Ahmed—along with an international team of dozens of researchers at Deloitte—set out to answer with their book .

Joe Kornik | June 28, 2013

The Three Rules How Exceptional Companies Think

By Michael Raynor and Mumtaz Ahmed
Portfolio/Penguin, $29.95, 231 pages

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Here is the main premise of Edge Strategy: Companies can accelerate growth by finding new uses for their existing assets. Sounds simple but it's not.

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