Who would've believed that two college freshman who met at orientation would someday be running their own technology consulting firm? But that's just what happened when Ross Freedman and Brad Schneider launched Rightpoint in 2007 with "just the two of us operating out a lunchroom," says Freedman. "We spent the first three months having coffee with just about everyone we knew to explain our story and what we were trying to accomplish."
What they were trying to accomplish, Freedman says, was to "challenge the status quo in consulting" by combining right-brained people who really understand consulting and technology with left-brained people who really know how to build something or design a user experience.
"We see a trend today where organizations are merging their CIO and their CMO functions," Freedman says. "We believed there was an unmet demand, and we were trying to create a truly unique consulting firm that delivers the total package." Schneider says they saw almost immediately a real and significant opportunity to differentiate themselves in the marketplace by bringing those two different mindsets together to create a competitive edge.
To continue reading, become an ALM digital reader
Benefits include:
- Authoritative and broad coverage of the business of consulting
- Industry-leading awards programs like Best Firms to Work For, Global Leades and Rising Stars
- An informative newsletter that goes into the trends shaping the industry
- Critical coverage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
