IBB Consulting Group, a 75-person consulting firm based in Philadelphia, serves as convergence specialists to cable, media, wireless and technology companies, helping clients pioneer new products and services, develop business models and execute business plans. Consulting magazine caught up with Dr. Imran Shah, Managing Partner and co-founder of the firm, to discuss the ever-evolving role content and entertainment plays and how it impacts consumers and providers.
Consulting: This industry changes so fast. What's going on in this space?
Shah: Well, from an entertainment perspective we're still seeing the evolution of the ability for consumers to get entertainment where they want, when they want and on device they want. We refer to it as the 'four anys.' The ability to consume any content, any time, any place on any device. The technologies have evolved, the business models have developed and the customers have shown that they really want to consume media in many different forms.
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