U.S. consumers derive more value from media online—net of the associated costs—than they receive from offline media, according to research by The Boston Consulting Group.
|BCG calculates that the average U.S. online user, receives a "consumer surplus" from online media of approximately $970 per year compared with approximately $900 for offline media. Consumer surplus is defined as the value consumers themselves place on a media-related activity or product over and above what they pay for it.
|The BCG study examined the surplus consumers derive from books, radio and music, U.S. newspapers and magazines, TV and movies, video games, international newspapers and magazines, and user-generated content (UGC) and social networks.