Case Study: Slalom Slam Dunk—A New Marketing Portal for NBA's Portland Trail Blazers

Burdened by a slew of mixed platforms and out-of-date, fragmented technologies, the Portland Trail Blazers organization, an NBA franchise since 1970, needed a way to make their legacy systems support more collaboration while still being easy to maintain. So the Trail Blazers looked for an assist, and got it, from Seattle-based Slalom Consulting.

Joe Kornik | January 16, 2012

Basketball Burdened by a slew of mixed platforms and out-of-date, fragmented technologies, the Portland Trail Blazers organization, an NBA franchise since 1970, needed a way to make their legacy systems support more collaboration while still being easy to maintain. So the Trail Blazers looked for an assist, and got it, from Seattle-based Slalom Consulting.

The Challenge At a minimum, the team's internal communications division wanted to streamline information management by integrating external communications with internal efforts.

The Solution Early in the process, Slalom was able to offer demos of a SharePoint 2010 solution that was able to deliver even greater functionality than was required. Drawing on past experience, Slalom provided training for each departmental team, including designers and the owners of the product. Key business functions were broken down within the organization and shown how to develop their own sites. By having the team leaders examine and define their own needs, Slalom was able to implement a unified overall look and structure to the sites.

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