An anticipated surge in the household penetration of next-generation Internet-connected devices indicates solid consumer interest in new content to experience on these devices, according to a new Bain & Company study—Connected Devices and Services: Reinventing Content.
|The study finds that while consumers are inclined to increase their adoption of online content for video consumption, video games, live entertainment and cultural activities, media companies and cultural institutions face stiff competition for incremental consumer spending unless new business models are created.
|"Companies must pursue aggressive content development and diversification strategies to unlock new consumer spending," says Patrick Behar, head of Bain's Media & Entertainment Practice in Europe and lead author of the study.
