BCG: Consumer Confidence is Retreating

Despite talk of a recovery, consumers feel more apprehensive about the future than they did before the downturn, according to a new report by The Boston Consulting Group.

Joe Kornik | June 28, 2011

Despite talk of a recovery, consumers feel more apprehensive about the future than they did before the downturn, according to a new report by The Boston Consulting Group. In the U.S., 57 percent of respondents said they have been personally affected by the downturn—up 8 percentage points from last year. Europe saw a 6 percentage point increase.

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BCG's 2011 global report on consumer sentiment—Navigating the New Consumer Realities—finds that anxiety is on the rise everywhere, but confidence is closely tied to the economy of specific countries.

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Nearly 70 percent of Italians say they feel anxious about the future, whereas Germany, however, is the only country with a significant decline in anxiety. But the story is different in emerging markets, where many consumers plan to spend more this year: 36 percent of Chinese respondents and 19 percent of Indians said that they plan to increase spending.

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