Review: The Referral Engine

Say goodbye to those elaborate, expensive marketing ploys that are eating away at your company’s budget.

Joe Kornik | July 09, 2010

The Referral Engine Teaching Your Business to Market Itself

By John Jantsch
Penguin Publishing
$25.95, 256 pages

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Here is the main premise of Edge Strategy: Companies can accelerate growth by finding new uses for their existing assets. Sounds simple but it's not.

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