By Robert Buday, Tim Parker and Rob Leavitt
|White papers have long been a staple of the consulting marketing mix. The Web sites of consultancies large and small are filled with them. At their best, white papers provide an entr
White papers have long been a staple of the consulting marketing mix. But in reality, few white papers are given the time of day.
Joe Kornik | April 02, 2010
"Mind-boggling." That's one way to describe the pace of change in today's business environment. To succeed, businesses have to be willing to change, innovate and take educated risks. And the old adage "opportunity rarely knocks twice" is still around, simply because it happens to be true.