Continental Airlines and United Airlines have announced a plan to work together to cut costs, generate revenue and better satisfy their customers. To this end, the two airlines will link their networks and services worldwide, and Continental will join the Star Alliance of airlines.
"Continental's plan to partner with United and join the Star Alliance will provide substantial new opportunities for all of our customers," says Larry Kellner, chairman and CEO of Continental. "In a network business, there is significant value gained from linking with larger networks to provide truly national coverage and expanded global reach, and exploring new ways to reduce costs and improve efficiencies."
The airlines are implementing efficiency opportunities identified during their recent merger talks. United and Continental plan to combine forces on frequent flier programs, lounges, facility utilization, information technology and procurement.
