One on One with Sieena's Mauricio Duran

Sieena, an information technology/application development consultancy, was founded on a model unlike most traditional consultancies. The company's operations are based Monterrey, Mexico, which firm leaders call "the Silicon Valley of Mexico." The firm is looking to capitalize on clients' outsourcing efforts by providing an alternative to India or China. Consulting recently spoke with Sieena's president, Mauricio Duran, about the model.

Consulting: How is Sieena's model different?

Duran: Sieena's model inherently has the benefits that make offshore outsourcing attractive while removing all the unpleasant aspects of offshoring. While both traditional offshoring and Sieena's model provide good cost containment, only Sieena's model allows U.S. clients to communicate with Sieena within the same time zone. Similarly, the proximity of Sieena to the U.S. allows clients to make same-day trips to our facilities for meetings, something impossible with overseas offshore outsourcing outfits. Sieena's presence in Mexico also means there are much fewer cultural differences compared to say India or China.