NEW YORK—Ernst & Young is launching a multi-million-dollar brand campaign, showcasing how the firm’s army of better-connected consultants are enabling clients to adapt to the changing business landscape. In this time of unprecedented business complexity and opportunity, EY has named this era the Transformative Age.
“Much like the Industrial Revolution and Information Age, we are seeing a fundamental transformation across all industries, however now it is coming at a ferocious pace,” says Bob Patton, EY Americas Vice Chair of Accounts. “Companies, as a result, are not simply adjusting their strategies but rather changing their business models to stay relevant. Our people across all of our service lines are helping our clients navigate the Transformative Age with courage and confidence.”
The multichannel campaign will launch in the U.S. first with full-page ads in The Wall Street Journal, New York Times and Financial Times highlighting how EY is enabling clients to succeed in the Transformative Age. Additionally, advertisements will run in multiple platforms through broadcast, print, social media and digital billboards in New York City’s Times Square. Events, content and public relations efforts will be integrated into the year-long effort.
“No business is immune to the sweeping changes we are seeing in the Transformative Age—not even EY,” said Hank Prybylski, EY Americas Vice Chair of Advisory Services. “For this reason, we asked if there was a nimbler, better-connected model: one that is purpose-driven and strategic but also able to execute fast, then adapt and sprint to smart solutions. That is why over the recent years, we have built a wide range of strategic alliances and hired, acquired and developed talent and capabilities to help tackle our client’s toughest challenges.”
Hilary Tricker, EY Americas Brand, Marketing and Communications Director for Advisory Services, says: “After a decade of strong growth in our Advisory practice, today we are launching EY’s first consulting brand campaign to show the power of our consulting business through advertising, video and branded content. In doing so, we are inspiring our consultants and clients to continue to build a better working world.”