Type of Work: Pro Bono Client: Foundation of the German Sustainability Award
A.T.Kearney designed an evaluation methodology that combines the flexibility for companies to showcase their strengths and innovative approaches and offers enough structure to make their efforts and achievements comparable.
A.T. Kearney supported the German Sustainability Award, the leading European award for Sustainability, with over 6,000 companies, cities, startups and research projects participating in the various categories over the past 10 years.
A.T. Kearney is a founding member and methodology partner since its foundation in 2008 and was heavily involved in designing and updating the evaluation methodology and competition process since its inception. The firm supported the award in three ways, says Otto Schulz, Partner, Global Leader of the Chemicals Practice and board member for the German Sustainability Award.
“We designed a framework to assess sustainability achievements of companies, helped to align the framework in the complex stakeholder environments of industry, government and NGOs and are ever since the methodology and assessment partner in the annual award process,” Schultz says.
As a result, The German Sustainability Award is being awarded for the 10th time in 2017, when Federal President Frank-Walter Steinmeier will act as patron for the award.
Broad anchorage into the society is proven by honorary DNP price recipients including: Ban Ki-Moon, António Guterres, Hans-Dietrich Genscher, Horst Köhler, Annie Lennox, Prince Charles, Achim Steiner, Queen Silvia of Sweden, Lord Norman Foster, Yusuf Islam (Cat Stevens), Volker Hauff, Jamie Oliver, among others.
“With our support for the German Sustainability Award, we can give back some of our experience and help building a self-propelling movement in one of the key industrial economies of the world,” Schulz says. “We are very proud to see how this award has gained relevance in Germany and abroad with more than 5,000 companies participating over the years.”
Meanwhile, Schulz says A.T. Kearney’s consultants are energized by the opportunity to have such an impact. “Support of the German Sustainability Award is in high demand across our unit and so are social impact & sustainability projects,” he says. “Driver certainly is not only the option to participate in the flagship gala with a 1,000-plus guest and international stars performing.”
As far as winning a Social & Community Investment award, Schulz says that from its beginnings, A.T. Kearney has worked to make a positive social impact through its client engagements and Pro Bono projects.
“Essential rightness has always been our cultural anchor—we’re proud to be able to do the right thing for the societies in which we live,” Schulz says. “ We are proud that our efforts are also recognized globally and view this as a motivation to continue and increase our efforts.”
Q&A: How does the work align with A.T. Kearney’s overall mission?
Schulz: “Sustainability for us is an integral part of our Essential Rightness understanding in consulting. Insights generated and mind-set developed certainly help us to become even better consultants who can give even more sound advice to our clients.”