The following is an excerpt from The Irresistible Consultant's Guide to Winning Clients: 6 Steps to Unlimited Clients and Financial Freedom by David Fields. This excerpt from Chapter 17 explores how clients choose a consulting firm, as a lead-in to the next two chapters in the book, which detail a process for discovering clients' needs.
Chapter 17: How Clients Choose
By now, your confidence is soaring because you know your high-impact offer, you're visible to the executives who can hire you, and you're hooking their interest. Your professional network is burgeoning, and you're converting relationships into active prospects. And, of course, you're great looking, charming, and a gourmet chef.
