Wherever a corporate executive goes these days, information follows. Like the rest of us, a c-suite officer has a computer on her desk, a smart phone in her pocket, a laptop in her bag. She's probably got Bluetooth in her car that serves her up calls and podcasts while she's driving. Maybe she's got a gadget on her kitchen counter that she can command to read the news while she makes coffee.
That anytime-anywhere access keeps her informed, apprised, sharp. It fuels her creativity and helps her spot risks before they arrive. But there's a downside. With all of that information coming at her, she probably feels overwhelmed at times, if not all the time. If so, she's in good company.
According to our firm's 2017 State of Digital and Content Marketing survey, 97 percent of corporate general counsel suffer from information overload. And while our data covers legal executives, it's safe to say that the signal-to-noise imbalance permeates the ranks of corporate decision makers.
