Point B has acquired TNG, a digital experience design studio with a 23-year history of success in helping companies increase innovation and agility in their content, communications and culture to drive exceptional digital user experiences.
The acquisition of TNG complements and extends Point B’s expertise in strategic delivery, bringing customers the in-depth creative, development and technology capabilities they need to respond to the rapid pace of digital transformation, says Mike Pongon, Point B CEO.
“This is one of the most exciting investments in Point B’s 22-year history. Our customers face unprecedented and increasingly complex digital challenges, and they need to transform, and in many cases undergo a total business model reinvention, to stay viable,” Pongon says. “TNG’s creative, strategy and development capabilities are not only imperative, they will change the way our customers do business.”
Organizations that need real-world, data-driven customer experiences to differentiate their brand experiences and cultivate loyalty from their employees, partners and customers will benefit from end-to-end digital solutions from Point B, including strategic digital consulting, audience research, content strategy and design, solution architecture, custom applications and corporate website design, says EJ Blanchfield, Point B Chief Operating Officer.
TNG Co-Owner and President, Steve Marshall, says the firm is “excited to combine our nimble approach and unique Experience Roadmap methodology with Point B’s proven success in leading mission critical initiatives” to help clients find new ways to engage their customers, employees and partners. “TNG has always believed that brand experiences make a lasting impact when technology systems, business strategy and human behaviors are complementary and connected,” he says.