Design Thinking: As PwC’s Chief Creative Officer, Juan Morales Designs a Brand New Business Approach

It’s not every day that a former graffiti artist makes Partner at PwC. But that’s just what happened last year when Juan Morales became the first creative…

It’s not every day that a former graffiti artist makes Partner at PwC. But that’s just what happened last year when Juan Morales became the first creative executive in PwC’s history to make Partner. He joined PwC through an acquisition four years ago. As Chief Creative Officer, he is tasked with bringing design thinking—and creative talent—into the firm. Morales sat down with Consulting to discuss design, his career path and PwC’s Experience Center, a place where PwC’s different disciplines come together—tax, accounting, and consulting—to collaborate and solve clients’ challenges.

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