Consultants Advise on New Go-To-Market Strategies for CPG Clients—Implementing Omni-Channel Approaches

The consumer packaged goods (CPG) industry is undergoing significant changes as market fragmentation continues with consumers spreading their dollars across…

The consumer packaged goods (CPG) industry is undergoing significant changes as market fragmentation continues with consumers spreading their dollars across retailers (large, small and discounted), online, and direct to CPGs themselves. There is much work to be done by consultants particularly in the area of developing new go-to-market strategies for their clients to help gain competitive advantage. At the top of the list of “things to do” is the designing of omni-channel sales and distribution approaches using digital marketing, social media and analytics to “get the message out,” as well as working collaboratively with retailers when appropriate in order to differentiate product and service offerings to consumers.

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