How Gameloft Helped Maxis Reach Speed Junkies

Long before the Pokemon Go hype train, brand marketers were quick to be part of the attention economy, plastering their messaging all over any platform…

Long before the Pokemon Go hype train, brand marketers were quick to be part of the attention economy, plastering their messaging all over any platform that was attracting & engaging a demographic that matched its own. In most cases, little care was injected into whether the brand’s value proposition matched the user’s organic experience on the platform. There was however one exception.

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