How Gameloft Helped Maxis Reach Speed Junkies

Long before the Pokemon Go hype train, brand marketers were quick to be part of the attention economy, plastering their messaging all over any platform…

| February 13, 2017

Long before the Pokemon Go hype train, brand marketers were quick to be part of the attention economy, plastering their messaging all over any platform that was attracting & engaging a demographic that matched its own. In most cases, little care was injected into whether the brand's value proposition matched the user's organic experience on the platform. There was however one exception.

Two years ago, Gameloft launched its mobile advertising solutions thanks to its proprietary ad server and a strong local commercial presence in 80 countries. Aimed at delivering the best mobile gaming inventory on the planet, the company rapidly expanded its advertising formats from classic display (banners, interstitial, mid rec) to Video, Rich Media and Native, as well as programmatic by early 2016. With its 147 million MAU, 19 million DAU, 2 million games downloaded per day and 8 billion of impression per month, Gameloft was well positioned to serve its worldwide clients. In 2015, Gameloft launched around 800 campaigns with well-known international brands like Unilever, KFC, Procter & Gamble, Netflix, Warner Bros, Mercedes-Benz, Disney to name a few.

This year, Gameloft worked with Maxis, Malaysia's leading telecommunication operator, to promote their "HOTLINK" 4G services. The brand was convinced to choose Gameloft for this particular campaign as they were looking for engagement as well as something different that has never been seen before in the country. The brief given by Maxis to Gameloft was first and foremost to make sure that the gamer's were actively engaged with the brand and associated HOTLINK to the fastest speed known to exist.

To continue reading, become an ALM digital reader

Benefits include:

  • Complimentary access to Consulting Magazine Online and digital edition
  • Bi-monthly digital newsletter delivered to your inbox
  • 1 free article* every 30 days to Consulting Magazine's sister publications
  • Exclusive discounts on events and publications produced by ALM

You Might Like

Consulting Magazine Announces 2024 Leaders in Technology

Consulting Magazine Announces 2024 Leaders in Technology

In honor of excellence and innovation in the technology consulting sector, Consulting Magazine has revealed the esteemed recipients of the 2024 Leaders…

Terms of UsePrivacy Policy

Copyright © 2024 ALM Global, LLC. All Rights Reserved.