The 2016 Fastest Growing Firms: Persistent Systems


31. Persistent Systems Growth Rate: 123% HQ: India, Pune 

With a focus on the “how of digital”, India’s Persistent Systems builds the software-driven business of its customers—where physical meets digital, or software meets things. The Software 4.0 approach of Persistent Systems, inspired by Industry 4.0, is the “how” of building a software-driven business and managing software-driven things. Sunder Sarangan, Chief Marketing Officer, sat down with Consulting to discuss the firm’s recent success, including its 123 percent growth rate.

Consulting: What were the main factors that contributed to your firm’s exceptional growth? 

Sarangan: Every industry and every company is going through a digital transformation of its business and the experiences of a customer, employee, or partner with the business. The only way for companies to compete with the disruptive business models and game-changing experiences of born-digital companies is to transform themselves into a software driven business. This is driving the business growth for us at Persistent, as we apply our strengths and expertise from building or engineering the products of software product companies to partner with companies across industries to transform themselves into software driven businesses.

Consulting: How is this year shaping up for your firm?

Sarangan: We continue to see a strong growth for our consulting business focused on the digital transformation of our customers. With Internet of Things (IoT) shaping new digital experiences and transformations, our alliance focused on the IBM Watson IoT Platform and our expertise in related areas such as Cognitive IoT and Continuous Engineering is shaping our growth this year.

Consulting: How would you describe your firm’s outlook for 2017? Where do you see the most opportunities?

Sarangan: Digital transformation is a continuous activity. One time fixes or transformations will not suffice. A robust roadmap of new technologies, especially IoT, will drive new software-driven processes, experiences, and business models. For enterprises, this will drive many waves of digital transformation. We are specifically focused on digital transformation in the U.S. Healthcare industry as well as the disruptive technology-driven innovations in financial services. This market need and our vision for the “how of digital” will drive the growth of our consulting and digital transformation business.

Consulting: What are your firm’s biggest challenges in 2017?

Sarangan: We foresee challenges due to conventional or traditional approaches of engaging consulting services for digital transformation. Limited appreciation of how software is truly eating the world will result in companies and executives approaching digital as a typical business transformation. Seeing digital as a shift to software-driven business models and experiences will drive very different engagements. As a relatively new and lesser-known company, our biggest challenges will relate to buyer attitudes and openness to new ideas as we go beyond early adopters and fast followers.

Consulting: What does being named one of Consulting’s Fastest Growing Firms mean to your firm, your employees and your clients?

Sarangan: This recognition is a strong validation of how software is truly eating the world, and also a validation to our customers and our employees of our value proposition to help customers in their transformation to become software-driven businesses.