Liberty was founded by a group of top-tier business and technology consultants who believe that there is a better way to deliver high-impact work. Working across functional and organizational boundaries to deliver solutions that create value, the firm’s goal is to lead clients to make informed business decisions and effectively execute them. “We partner with a wide variety of clients—from Fortune 500 companies to private equity firms to startups—improving the growth and profitability of businesses,” says Chad Smith, CEO and Founder of the firm. Smith sat down with Consulting to discuss Liberty’s 196 percent growth rate and its No. 16 ranking.
Consulting: What were the main factors that contributed to your firm’s exceptional growth?
Smith: For organizations that need to transform their business, accelerate growth, or execute mission critical initiatives, Liberty acts as the force multiplier that ensures success. In today’s ever-evolving market, clients are looking for this sort of edge, which fueled our growth in 2015. Liberty has a very talented group of experienced consultants and seasoned business operators—and our team brings a unique perspective to our clients at a pace not available from other firms.
Consulting: How is this year shaping up for your firm?
Smith: Liberty built a solid foundation during our break out growth year, and we continue to grow. Fortunately, our business model is based on delivering quantifiable outcomes for our clients, which creates long-term relationships. When our clients grow, we grow.
Consulting: What’s your firm’s outlook for 2017? Where do you see the most opportunities?
Smith: Liberty fills a need in the market between strategy and execution, and in today’s economy this is mission critical. Companies are faced with unprecedented market pressures; however, advanced information platforms (cloud, digital, analytics, etc.) are being leveraged to address these pressures. There is simply too much “shelfware” left behind as a result of failed projects. Companies are rethinking their business models and their execution strategies. Liberty solves these problems for organizations, and we see this continuing into 2017. Cyber Security and Health Care IT are two growth sectors for Liberty. We approach cyber security as an extension to our current engagement model—independent of industry, and collaborate with industry thought leaders to ensure our clients understand their risk profile and landscape of options.
Consulting: What would you say are your firm’s biggest challenges in 2017?
Smith: Companies will continue to face market pressure to innovate and grow. The challenge we welcome is to guide traditionally non-technology centric companies to view their technology assets and data as strategic. Effective technology deployment is essential to every company; therefore, leaders must learn to embrace this change in thinking. Fortunately, Liberty has the expertise to get ahead of clients’ thinking and help them understand the implications.
Consulting: What does being named one of Consulting’s Fastest Growing Firms mean to your firm, your employees and your clients?
Smith: We are honored and it demonstrates the value our clients see in Liberty Advisor Group. We will continue to focus on our three goals: Delivering High Impact Client Work, Attracting and Developing the Best Talent and Fostering a ‘I love to work at Liberty’ Culture.