The 2016 Fastest Growing Firms: Brooks International

Brooks_International_Lui_Damasceno_ceo

52. Brooks International Growth Rate: 57% HQ: West Palm Beach, Fla.

Brooks International, a global management services firm, creates and delivers Execution Excellence to CEO clients. Since its founding in 1960, the firm has been achieving  clients’ strategic imperatives by linking financial and operational models, consistently delivering predictable business performance. Brooks also delivers significantly enhanced profits as well as substantial and sustainable organizational, operational and financial improvements. “We dramatically enhance all execution methods, competencies and capabilities,” says Lui Damasceno, CEO of Brooks International. “We focus on delivering real measurable value, such as profitability, earnings, revenue and cash, with reconciliation of our benefits directly to the financial statement. Our impact typically accrues within weeks and months instead of years.” Damasceno sat down with Consulting to discuss the firm’s financial performace.

Consulting: What were the main factors that contributed to your firm’s exceptional growth?

Damasceno: The current economy has demanded a reshaping of our firm’s approach to market and offering. Due to a lingering flat economy, many top lines are struggling to grow. By consequence, our offering has emphasized the need for revenue enhancement via both organizational effectiveness and efficiency. I would say our success is really a combination of three things: our people, our culture and our ability to deliver sustainable, bottom-line value to our clients. Everything we do revolves around our clients. At every level of our organization, Brooks’ employees know that what we really do, at the end of the day, is make a promise and keep it.

Consulting: How is this year shaping up for your firm?

Damasceno: We are on track to achieve a 30 percent increase in revenue from the prior year. We recently updated and re-launched our website (brooksint.com) and social media pages to communicate clearly that Brooks International is not so much different but unique among global professional services’ firms. Execution is a vital part of every initiative and our day-to-day operations. We are value driven; not process driven, linking our clients’ business outcomes to operational tactics.

Consulting: How would you describe your firm’s outlook for 2017? Where do you see the most opportunities?

Damasceno: We are investing heavily in both marketing and direct selling activities. Although we are not industry specific, we are seeing and experiencing significant new opportunity in the Energy sector. Many organizations are past the shock of the downturn and are returning focus to performance optimization.

Consulting: What would you say are your firm’s biggest challenges in 2017?

Damasceno: Talent acquisition is a primary focus in our current situation. Our client approach is unique, therefore we demand that a specific employee profile be acquired. This demand is compounded by our growth.

Consulting: What does being named one of Consulting’s Fastest Growing Firms mean to your firm, your employees and your clients?

Damasceno: We take great pride in delivering on our promises. Achieving this award, or any award such as this, represents to our clients and our employees that we are very serious about client satisfaction. A significant portion of our growth is fueled by extensions and referrals, which we take as a direct compliment to our delivery team.

 

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