19. Antenna Growth Rate: 175% HQ: Minneapolis
Antenna is a leader in bringing top marketing professionals to corporations and non-profits for project-based consulting, interim leadership, and staff augmentation engagements. With headquarters in Minneapolis, Antenna draws from its private community of experienced marketers to provide clients with on-demand resources—both individuals and teams. “Our vision is to fundamentally change the way marketing teams get work done by helping clients balance the flexibility and expertise required by today’s modern marketing organization,” says Brendon Schrader, Founder and CEO of Antenna. Schrader sat down with Consulting to discuss the firm’s extraordinary 175 percent growth rate and No. 19 ranking.
Consulting: What were the main factors that contributed to your firm’s exceptional growth?
Schrader: Antenna’s consulting model is designed to provide marketing organizations with flexible, on-demand consulting resources. As the marketing discipline continues to evolve, the need for diverse skills and talent has become more critical. Our service offerings are designed to help organizations with these exact challenges. Four years ago, we decided to strategically and systematically scale our firm by reinvesting in the company, building out our internal teams, and diversifying our client portfolio. Our growth is a direct result of these initiatives and our disciplined focus on marketing services.
Consulting: How is this year shaping up for your firm?
Schrader: 2016 is shaping up to be another strong year for Antenna. We expect another year with over 40 percent growth. We continue to experience strong demand in this market and will continue to invest in the company’s growth in 2017.
Consulting: How would you describe your firm’s outlook for 2017? Where do you see the most opportunities?
Schrader: We see significant growth opportunities in expanding our business model and offering additional service offerings. Three areas that marketing organizations continue to focus on include content, data analytics, and marketing automation. To meet the growing demand, we launched a marketing automation practice designed to assist corporate marketing teams in new ways, while staying true to our business model. We’re adding consultants who have expertise in these key areas in addition to core marketing skills. This enables us to serve our clients that want to better use data and engage customers in new and innovative ways.
Consulting: What are your firm’s biggest challenges in 2017?
Schrader: Talent is the single most important component to our success. Our ability to engage the right talent at the right time is extremely important. We are very purposeful in mapping out the current and future state of the organization and what types of roles are required to meet our business goals. It is also critical that we effectively communicate our value proposition and demonstrate how Antenna can help companies balance the flexibility and expertise required by today’s modern marketing organization.
Consulting: What does being named one of Consulting’s Fastest Growing Firms mean to your firm, your employees and your clients?
Schrader: Being named to Consulting magazine’s Fastest Growing Firms is an incredible honor. This recognition is a testament to the hard work of our internal team and the work that each of our consultants do every day with our clients.