Kantar Vermeer is a global marketing consultancy that helps brands unleash purpose-led growth through the development and embedding of consumer insights-led marketing strategy, structure and capability. Rooted in consumer research, stakeholder understanding and financial analysis, Kantar Vermeer’s whole-brain thinking brings an intrinsically multi-lens approach to creating solutions for strategic marketing challenges. Kantar Vermeer is part of WPP’s Kantar, one of the world’s leading data, insight and consultancy companies. Mario Simon, Chairman, and Pierre Dupreelle, a Senior Partner, sat down with Consulting to discuss the firm’s success.
Consulting: What were the main factors that contributed to your firm’s exceptional growth?
Simon: I would say three things: Client-Centricity—we are maniacally client-focused, and we truly care about ensuring our clients are successful and that the work they do with us has as much business impact as possible. All of our projects are fully customized to address the client’s needs; we never propose an “off-the-shelf” solution because we know that each individual client has their own unique needs, and in order to deliver an impactful strategy we need to ensure the engagement is fully tailored to do so. People—our people really are the key ingredient for our success. We hire whole-brain, smart, curious, hard-working consultants. Everyone is on the same team, and always willing to lend a helping hand when needed. Network—being connected to Millward Brown, Kantar and WPP has opened several doors for us. Companies in our network service the largest organizations in the world, and introductions from our colleagues within the network have been very helpful for growing our account roster.
Consulting: How is this year shaping up for your firm?
Dupreelle: This year is shaping up quite well. We’ve had our strongest Q3 and have gained a lot of momentum with both existing, programmatic clients as well as new accounts.
Consulting: How would you describe your firm’s outlook for 2017? Where do you see the most opportunities?
Dupreelle: 2017 looks to be a strong year. We’re working more closely with Millward Brown and Kantar, and have a lot of momentum leading into the New Year. We see a lot of opportunity in supporting clients with customer-centric marketing strategy; segmentation, portfolio management / optimization, organization and marketing academies to set up teams to be successful in a digital age.
Consulting: What are your firm’s biggest challenges in 2017?
Simon: With the business environment evolving so quickly, all of our clients live in a volatile world. Nothing is static, and consumer trends and category disruption present difficult challenges for our clients. This is both a challenge, as well as an opportunity.
Consulting: What does being named one of Consulting’s Fastest Growing Firms mean to your firm, your employees and your clients?
Simon: This honor is a testament to the hard work and dedication the team has shown over the past eight years. The team is extremely proud to look back and see how far we’ve come.