Capgemini Consulting recently appointed Todd Rovak to head its North America consulting business after acquiring innovation and strategy design firm Fahrenheit 212, which Rovak also leads. In his new dual role, Rovak will leverage the combined capabilities of Capgemini Consulting and Fahrenheit 212 to drive Capgemini's digital innovation growth strategy and forge a new breed of highly entrepreneurial, outcome-driven consultancy focused on cultivating its people—even after they've left the firm. Consulting spoke to Rovak about his vision for Capgemini and the changing state of the industry.
Consulting: How will you be managing your dual role between Fahrenheit 212 and Capgemini Consulting?
Rovak: For the time being I'll be staying in both roles. That's strategic because a lot of the mission here is how we thoughtfully and strategically use both Fahrenheit and Capgemini Consulting's capabilities. I use the word thoughtfully on purpose, because for consulting firms, snapping up design firms or other capabilities is the easy part, the hard part is what you do next. So through the dual role I'll be under the umbrella of Capgemini consulting and have enough control to build towards where we want to go. Fahrenheit 212 is probably one of the strongest innovation brands in the market, for now we're going to keep it as the 212 brand as we go to market with that capability. As corporate branding develops it might become its own company, but the branding is out there and we intend to use it.
