Type of Work: Pro Bono Client: Reading is Fundamental, through its Compassion Crew
Compassion Crew is Rightpoint’s corporate citizenship program. Last year, more than 80 Compassion Crew volunteers worked nearly 650 hours on charitable projects, including its first project with EPIC, an organization that gives creative people the chance to use their talents for social good. Through EPIC, Rightpoint was paired with Reading is Fundamental (RIF) Chicago, reaches 48,000 children annually, serves 94 schools and has distributed more than 4,000,000 new books since its establishment.
In order to continue providing opportunities for every child to learn and love reading, RIF Chicago needed to refresh its brand and overhaul its online donation platform to maximize fundraising potential. RIF Chicago’s requirement was a natural fit with Rightpoint’s comprehensive digital/design capabilities, says Brad Schneider, co-founder of the firm.
Typically, EPIC channels creative talent for a cause, but Schneider says Rightpoint wanted to take that commitment forward by taking the extra step of building out a really great user experience and a great brand and developing it. “We wanted to channel the passions of our developers on the back end of all the creative work that we did to actually build it out, make it real and make it live online.”
Ross Freedman, co-founder of Rightpoint says the firm is a collection of makers. “They have a real entrepreneurial spirit. We foster this culture where people can take that white space opportunity, run with it and make something big happen. Frankly, that’s one of the reasons Brad and I started the company. It’s one of the things that we’re most proud of about Rightpoint.”
Rightpoint was challenged to create a robust, interactive and scalable website that could be sustained by RIF’s small staff, says Sona Allen who spearheaded the project internally at Rightpoint.
“I thought it was an awesome opportunity for us to form a great partnership with RIF. It’s really the perfect way for us to be able to channel our passions and talents to give back to organizations in need,” Allen says. “Because of the type of people we have here at Rightpoint, I knew getting a talented team together would not be difficult at all—and it wasn’t.”
Rightpoint formed a team of designers, developers, writers, and strategists to redesign the current website focusing on information architecture, user experience, visual design and development. “We had so much support from so many talented people right from the start. The team was encouraging, uplifting and beyond organized. They clearly understood our goals,” says Mary Case, RIF Chicago Director of Development and Communication.
The process began with a content evaluation of the current website followed by a series of brainstorming sessions and interviews with RIF program teachers. The team designed a responsive, re-branded website that could capture donations and educate donors about RIF Chicago programs and their local impact. Rightpoint also created content and activities designed to engage and encourage a new generation of children who love to read, Allen says.
Since launching, RIF Chicago has seen a 200 percent increase in site requests for donor information. Visitors have conveyed extremely positive feedback about the site’s appearance and navigation ease, Allen says.