Huron Consulting Group unveiled a new brand strategy to emphasize the company’s approach to helping clients solve their most pressing problems and to better reflect Huron’s evolution since its founding 14 years ago, the firm says.
Huron Consulting Group will change its name to simply Huron, “unifying the company’s businesses with a common identity and highlighting the firm’s transformation beyond its pure consulting heritage,” says James Roth, CEO and President of Huron. Huron has unveiled a new logo and a redesigned website.
“Huron’s new brand strategy captures our commitment to achieve meaningful change in partnership with clients,” Roth says. “To help clients successfully address the economic and competitive pressures they face today, we work passionately and in close partnership with them, treating their challenges as if they are our own. Our new brand identity better represents our culture and our vision for the future.”
The new logo includes a brand mark that is called the “Huron link.” It represents Huron’s culture of partnership and collaboration, and connotes the entrepreneurial spirit that exists across Huron’s business.
“The new brand identity captures who we are and how we serve clients today and provides a platform for our continued evolution,” Roth said. “The brand strategy supports Huron’s future growth plans—including developing and acquiring new offerings to align with clients’ changing needs and continuing to deepen Huron’s industry expertise and client relationships.”