Your Experience and Qualifications Are Not Differentiators! B2B Buyers Want to See Your Unique Business Value on LinkedIn

I recently started a discussion within different LinkedIn groups where I asked consultants, sales and marketing leaders how they were differentiating themselves from others in their industry. One consultant mentioned that her differentiation was defined by her extensive experience and her successful professional achievements, which contributed to the development of a variety of sectors.

I recently started a discussion within different LinkedIn groups where I asked consultants, sales and marketing leaders how they were differentiating themselves from others in their industry. One consultant mentioned that her differentiation was defined by her extensive experience and her successful professional achievements, which contributed to the development of a variety of sectors.

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