Andy Main Deloitte Consulting Excellence in Leadership
Before Andy Main could reinvent clients' businesses, he had to reinvent his own. "The consulting industry needs a bit of a shake up," he says. "The way you do that is bring creative thinking to the business." His model—Creative Digital Consulting—replaces issue-based consulting with ambition-based consulting and provides stronger customer experiences, makes core operations more effective, and unleashes the power of surprise, he says.