The 2016 Seven Small Jewels: Verity Consulting

Verity_Andrew-Cukurs

Andrew Cukurs founded Verity Consulting in 2008 after seeing how a few major consulting firms were providing unsatisfactory services because of a lack of communication between departments. Verity was born to cut through the bureaucracy and provide end-to-end solutions for organizations’ toughest challenges.

“I think our niche in the technology sector would be a deeper understanding of the technology industry,” says Cukurs, CEO and Founder of the firm. “One of the challenges of the bigger firms is they have a tech sector practice but when they try to muster a team and put it in front of the client it doesn’t always pass muster.”

Cukurs, who was previously with the strategy practice within Deloitte, says the firm has hired and developed people who understand the sector more deeply and Verity has started to build an intellectual property base with much deeper understanding. “We’re able to pull together the big picture, and frankly, I think we do that much better than a lot of our competitors do today.”

And no one could argue with the results. Last year, Verity grew revenue by 81 percent, and is forecasting another 85 percent increase for 2016. Cukurs says the growth is accelerating based on a couple of investments in senior-level talent that are starting to pay dividends. “In the early days of the firm I was hiring a lot more junior level people. In 2012, I started to ramp up the hires of the senior-level people and it’s starting to pay off, he says. “We also started doing much bigger chunks of the transformation. Disruption is coming to consulting and there’s a huge opportunity focused more on the expectations of clients, how clients buy services, what they’re actually buying… are they buying a person or are they buying the output?”

Looking ahead, Cukurs says Verity has a few more years of growth at or above 80 percent but then, he anticipates a flattening of the growth rate into more of the 50 percent range. “I think it’s safe to say we’ll be a $100 million firm by 2020,” Cukurs says. “By then, I think we’ll look very different than how we look today.”

To get there, Cukurs says Verity is placing a couple of big bets in areas where the firm thinks it can differentiate. One of those areas is around software licensing. “This is going to be driven by the internet of things, and I think it’s going to take off like a rocket, but no one’s really talking about it,” he says.

Cukurs also points to what Verity calls “the cloud of clouds.” Many companies are struggling with the fact that they’ve deployed multiple cloud systems but none of them actually work together, he says.

Finally, Cukurs says he sees an opportunity in the merging of technology and the product offering itself. “Consumers and end customers want access to the data that companies are housing on internal servers,” he says. “I see a real opportunity on the mergers of the product side of business with the back office.”

And just in case you’re thinking that Cukurs is giving away too much, he says it’s all part of the vision of the firm. “Verity means ‘truth,’ but it also means ‘reality’ and we’ve always believed in being very authentic,” he says. “We are not a firm that tries to protect and hide our intellectual property, rather we believe in sharing or truths as we see them.”

 

Headquarters: Seattle

Additional Offices: San Francisco, Los Angeles, Las Vegas

Service Lines: Operations Management, Information Technology, Strategy, Human Resources

Client Industries: High Tech, Communications, Healthcare

Billable Consultants 2014: 14 2015: 20 2016: 30 (projected)

Revenue (in millions) 2014: $4.8 2015: $8.7 2016: $16 (projected)

 

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