The 2015 Social & Community Investment Awards: Slalom Consulting


Firm: Slalom Consulting Group
Type of Work: Pro Bono
Client: Atlanta Ronald McDonald House Charities

This December, Atlanta Ronald McDonald House Charities will open its new, 31-bedroom house in North Atlanta. It’s an important milestone: for the first time in the organization’s history, ARMHC will have the capacity needed to provide a home away from home for families with ill or injured children for the foreseeable future.

Slalom Consulting was introduced to ARMHC during their capital campaign in late 2014 as a financial contributor, and helped it create its 2020 strategy, which provides a dynamic framework for engaging with families and the community in bold new ways.

After meeting with ARMHC President & CEO, Beth Howell, it became clear that helping them create their 2020 strategy was paramount, says Dan Cooper, Business Transformation Lead at Slalom Consulting.

Slalom approached this project by leveraging its inclusive strategy evolution process. At its core, it enabled ARMHC’s most visible constituents to feel more connected and engaged in the topics and initiatives that matter the most, giving them a voice in the strategic shape of the organization for years to come, says Heather Sneddon, Chief of Staff at Slalom Consulting.

“We conducted more than 20 focus group sessions with representatives from the ARMHC Board, Advisory Council, Red Shoe Society, staff, volunteers, families served, community leaders, donors and Foundations,” she says. “We analyzed the data gathered and evolved it into a scripted survey leveraging our internal Slide Sort application, which was customized with branding and imagery to create an engaging experience for nearly 200 ARMHC constituents.”

Survey results were tracked real time and critical insights gained from the survey helped discern what was most and least meaningful to stakeholders, and provided clear direction for the organization.

“I loved this idea because it gave us real data and takeaways about what our constituents actually wanted,” ARMHC’s Howell says. “It really allowed us to dig in and see what the opportunities were for the Ronald McDonald House. I was incredibly excited about this opportunity.”

The 2020 strategy provides a dynamic framework for engaging with families and the community in bold new ways, while honoring the organization’s commitment to nurturing the health and well-being of children and families.

Slalom’s investment in the ARMHC strategy reinforces its continued efforts to build and shape a better future for the communities we live and work in each day, Sneddon says. “From a cultural perspective, Slalom has a deep commitment to the communities that we live and work in and we partner with organizations and make investments in those that are having a significant impact, and that’s certainly true with the The Ronald McDonald House,” Sneddon says. “This is rooted in our core values and I think it really goes back to the dedicated and passionate group of people we have at Slalom. When we took on the work, we had a line of people who were interested in helping in any way they could.”

The firm is humbled and proud to have materially contributed to such an amazing organization serving children and families in need, she says. “As a company we are continually amazed at the selfless energy and passion our consultants demonstrate when giving back to our community,” Sneddon says. “The team’s dedication to this engagement was truly inspiring.”

The Slalom team included two consultants from the Strategy & Operations team, one from its Custom Development practice and a creative designer, with the support of the senior leadership team.

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