Review: Chief Customer Officer

In Chief Customer Officer 2.0, author Jeanne Bliss argues that too many company leaders chase the silver bullet of the moment when they should focus on embedding a company-wide set of behaviors that will lead to customer-driven growth.

| July 14, 2015

Book3

How to Build Your Customer-Driven Growth Engine

By Jeanne Bliss

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Review: Edge Strategy

Review: Edge Strategy

Here is the main premise of Edge Strategy: Companies can accelerate growth by finding new uses for their existing assets. Sounds simple but it's not.

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