McGladrey announced it will adopt RSM as a common brand name, uniting with fellow firms of its global network RSM International to further strengthen the organization’s position as the leading global provider of audit, tax and consulting services focused on the middle market.
The brand will officially launch on October 26, 2015, when RSM International firms will adopt the unified global brand name, the power of being understood® brand positioning and the new logo.
“Our clients are an essential part of the global economy, and a unified global brand reinforces our focus on being the first-choice advisor to middle market business leaders by providing consistent global services, regardless of borders,” says McGladrey Managing Partner and CEO Joe Adams. “Over the years, McGladrey has evolved with our clients, developing a strong suite of services to support their expansion into the global market and to help them address changes in regulations and the global business environment, enabling them to move forward with confidence.”
The middle market is a critical part of the U.S. economy, accounting for approximately 40 percent of the nation’s Gross Domestic Product (GDP), and providing one-third of its jobs, dams says. In fact, 85 percent of commercial middle market businesses participate in the global economy – either through importing, exporting or operations in other countries.
Recent global brand research showed that current and prospective clients view both McGladrey and RSM as leading brands focused on serving the middle market, and that both the RSM and McGladrey brands excel at what is most important to middle market business leaders—a passionate focus on collaboration, deep understanding of what matters most to clients and insights from senior partners, according to Andy Bosman, chief marketing officer for McGladrey and chairman of RSM International’s global marketing and communications committee.