When Charter Communications wanted to make its content available on mobile, Slalom Consulting helped create an app that changed the way its customers watch TV. The average American watches more than four hours of live TV a day, though not necessarily on a standard living room television set. Viewing trends, led by millennials, are shifting to include more non-traditional screens, including mobile devices.
The Problem
In response to this shift, Charter Communications is adapting its traditional video model to make its content available on mobile devices—meeting customers on their terms while delivering a consistent customer experience across all Charter platforms. Charter's vision for mobile aligns with where the broader television industry is headed.
