BCG Acquires 'Purpose-Driven' Firm BrightHouse


Seeking to deepen its expertise in organizational transformation and bring the power of creativity to positively impact business, The Boston Consulting Group announced the acquisition of BrightHouse, LLC, a global consultancy with a reputation for purpose-driven consulting, a field it has lead for 20 years.

BCG also announced the hiring of Doug Shipman, founding CEO of the National Center for Civil and Human Rights in Atlanta and a BCG alumnus, as incoming CEO of BrightHouse. BrightHouse will operate as a stand-alone business unit within BCG and will retain its top leadership team. Founder Joey Reiman will remain actively involved as Chairman. Cathy Carlisi will stay as President and Chief Creative Officer, and Dolly Meese will continue as Executive Vice President and Chief Strategy Officer.

Based in Atlanta, BrightHouse works with organizations to define their true purpose and then align their culture, strategy, and branding around that purpose to accelerate transformation and value creation, while positively impacting society. BrightHouse’s unique methodology and frameworks have been adopted by Fortune Global 500 companies, including American Express, Delta Air Lines, Michelin, Nestlé, and Procter & Gamble.

“By adding BrightHouse’s creative strengths to BCG’s, we can each expand our offerings and fulfill greater, deeper, and longer-term client demand,” says BCG President and CEO Rich Lesser. “Together, we have one-of-a-kind capabilities—a holistic solution and partner for both purpose articulation and activation across our clients’ entire organizations to create transformative growth.”

Service Line: