Review: Marketing Above the Noise

Achieve Strategic Advantage with Marketing that Matters By Linda J. Popky Bibliomotion, Inc., $27.95 195 pages Few would argue that the business…

almstaff | April 20, 2015

Achieve Strategic Advantage with Marketing that Matters

By Linda J. Popky
Bibliomotion, Inc., $27.95 195 pages

Marketing

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Here is the main premise of Edge Strategy: Companies can accelerate growth by finding new uses for their existing assets. Sounds simple but it's not.

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