Case Study: Accenture drives 700% increase at Discovery Networks International

Discovery Networks International, a division of Discovery Communications, comprises 48 channel brands that together reach more than 2 billion subscribers around the world. As technology changes the ways that people watch TV, consume and interact with content, Discovery Networks International worked with Accenture to create a single platform to deliver digital capabilities. As a result, visitors to the business’s websites have risen more than seven fold.

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The Problem

Discovery Networks International operates 100 channel websites, 50 premium online video services, 50 online sports destinations, 60 YouTube channels and 300 social touchpoints. Digital content creation and distribution at scale were foundational for Discovery Networks International’s vision. But relatively small teams in each territory meant the business needed a collaborative global partner that understood the digital transformation ahead and had the complete range of expertise and capabilities required to support every step of the journey.

The Solution

Discovery Networks International asked Accenture for help create a unified global digital platform—internally named Fusion—driving a robust, scalable solution for its digital content, with a focus on video. To achieve maximum flexibility and responsiveness cost effectively, Accenture migrated all sites and content to the Cloud. Easy to use tools for editing and content creation, along with extensive automation, enables Discovery Networks International’s global teams to publish and update huge volumes of content around the clock.

The Result

Fusion enables Discovery’s international arm to roll out new launches, promotions and special events without requiring intensive technical effort, increasing the speed of new launches to one a week from one per quarter before Fusion. Fusion enables viewers to interact, and share their own content though full integration of social media. Integrated analytics in the platform give Discovery Networks International invaluable insights into consumer behavior and preferences—essential to keep digital services and content relevant and appealing. With Fusion in place, online Discovery Network International’s online audiences have leaped dramatically, reaching 73 million visitors each month—an increase of more than 700 percent year-on-year. As well as transforming the digital services and content offered to consumers today, Fusion is also built with tomorrow’s digital world in mind and will support Discovery Networks International as it rolls out new products and services.

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