Greg Baroni, Chairman and CEO of Attain, has a long and storied history in the consulting profession. He was a Senior Partner with KPMG for more than 20 years and then served as President of Unisys Corporation. But one experience, in particular, helped shape his vision of the firm he founded when he purchased Public Sector assets from BearingPoint in August 2009.
Baroni was one of the Senior Partners who led the separation of the consulting business at KPMG from the audit and tax business. "As one of the people that led the separation at KPMG, I was always under the impression that the consulting business would be going through a metamorphosis and that was part of the thinking as we formed this firm," Baroni says.
"It had to be next generation. The belief is that the traditional consulting model, which is project based, would begin to evolve into a new, more value-based business where we were pricing for outcomes," he says. "That next generation notion of shorter projects, clearer ROI, more focus on hard knowledge and intellectual property assets is the wave of the future."
