It's no secret that analyzing and parsing through the massive pile of data companies accumulate through the natural course of doing business has become a huge industry. But very often in an organization's social strategy, the left hand is not talking with the right. This could mean key insights are going by unnoticed, which could mean customers slipping away as their needs go unmet. To bring all the parts together, North Highland recently launched its Social Insight Lab to harness the power of social to make sense of the data, and make it profitable for clients. Alex Bombeck, President of Sparks Grove, North Highland's marketing division, sat down to explain how it works.
Consulting: How did the Social Insight Lab come to be?
