Breaking Through the Invisible Boundaries of Global Business
By Erin Meyer
Public Affairs, 288 pages, $26.99
Globalization led to the rapid connection of internationally based employees from all levels of multinational companies, and now those same employees are expected to collaborate with colleagues scattered all over the world. Yet, most managers have little understanding of how local culture impacts global interaction. The Culture Map provides a new way forward, with vital insights for working effectively and sensitively with one's counterparts in the new global marketplace. Erin Meyer, based on her work at INSEAD—the "business school for the world"—provides readers with a field-tested model for decoding how cultural differences impact business. Whether you need to motivate employees, delight clients or simply work across cultures, this book is sure to help improve effectiveness.
