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By Joe Kornik
Published: Jun 6, 2014
The Top 25 Consultants 2014: Ben Burke
Point B’s Ben Burke likes to get into the mind of shoppers and says he really enjoys the psychology of consumers.
Ben BurkeRetail and Consumer Product Practice DirectorPoint BExcellence in Retail
Point B’s Ben Burke likes to get into the mind of shoppers and says he really enjoys the psychology of consumers. “I love understanding what impacts a shopper’s decision making and how new, digital channels will make discovery and procurement of product more efficient,” he says. “I love connecting people with each other, creating community around shared interests and facilitating the flow of ideas.”
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