Cognizant's 'Code Halos'

For the past two years, Malcolm Frank, Chief Strategy Officer and Chief Marketing Officer of Cognizant, has largely stepped away from the firm’s day-to-day operations to conduct research into how CEOs, CFOs and CIOs can and should adapt business practices to leverage the information that surrounds every person, device, process and organization.

Malcolm FrankFor the past two years, Malcolm Frank, Chief Strategy Officer and Chief Marketing Officer of Cognizant, has largely stepped away from the firm’s day-to-day operations to conduct research into how CEOs, CFOs and CIOs can and should adapt business practices to leverage the information that surrounds every person, device, process and organization. The result? What he and Cognizant call ‘Code Halos’, the fields of information that surround people and products they purchase. In April Frank co-authored the book, Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business. Frank sat down with Consulting to discuss Code Halos and their inevitable impact on nearly every business now and in the future.

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