Survey finds health and wellness market is poised to reach nearly $70 Billion by 2020
Chinese consumers are the most health-conscious people in the world, according to a new report by The Boston Consulting Group. The report, "From Insight to Action: Capturing a Share of China's Consumer Health Market" offers nine insights and six strategies that can help guide companies seeking to capitalize on this growing market.
BCG's Center for Consumer and Customer Insight surveyed some 2,600 Chinese consumers aged between 18 to 65, from both middle and affluent classes, and from large, medium, and small cities across the country. The BCG research revealed Chinese consumers are increasingly health conscious, buying a wide variety of products to treat common ailments, boost their energy, and strengthen their immune systems.
