How to keep culture alive in a growing business
By Mike Pongon
In his book "Tribes," Seth Godin makes a compelling case that we are all tribal members—that being tribal is part of being human. Godin notes only two things are necessary for a tribe to form: shared interest and a way to communicate. By this definition, every business is a tribe.
But not every tribe has a healthy culture. Tribal leaders must nurture their cultures in order to increase not only the size of the tribe, but its effectiveness in reaching the goals that its members are passionate about.
