Retail's Next Revolution

The Retail industry has undergone massive changes lately with the advent of digital and mobile shopping, proving a challenge for retail consultants to keep up with rapid shifts in consumer behavior. Erika Serow, Bain & Company’s newly appointed head of its Americas Retail Practice, says the industry experiences similar periods of disruption every 50 years or so.

Erika SerowErika Serow, head of Bain’s Americas Retail Practice, says the retail revolution has arrived

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