Live Date: Tuesday, February 11, 2014 at 1:00 p.m. (EST)
Would you believe that in the not-too-distant future, Chief Marketing Officers will be spending more on IT than Chief Information Officers? It’s true… and it may become a reality sooner than you think. When it does, it will have enormous impact on how your clients think about and execute the marketing function within their organizations. What does it mean for consultants and their clients?
Analytics and Big Data, as well as emerging Media are the next big thing in marketing. And big ideas drive the C-level agenda. So, what are CMOs and CIOs to do? Clearly the intersection of marketing and IT functions should create a burning platform that will bring clarity and harmony. All too often, that’s not the case. Marketing, like all aspects of the entire organization, needs great technology to digitize more of its customer interactions.
To explore this topic, plan now to join us online Feb. 11—at no cost—and uncover answers to such critical questions as:
PLUS—get answers to your own questions during the live question and answer session immediately following the presentation.
Hosted by Consulting Publisher and Editor-in-Chief Joe Kornik, this webinar promises a 360-degree view of the topic from industry experts and leading consultancies.