The New World of Marketing: How Technology Will Shape Its Future

Live Date: Tuesday, February 11, 2014 at 1:00 p.m. (EST)

Would you believe that in the not-too-distant future, Chief Marketing Officers will be spending more on IT than Chief Information Officers? It’s true… and it may become a reality sooner than you think. When it does, it will have enormous impact on how your clients think about and execute the marketing function within their organizations. What does it mean for consultants and their clients?

Analytics and Big Data, as well as emerging Media are the next big thing in marketing. And big ideas drive the C-level agenda. So, what are CMOs and CIOs to do? Clearly the intersection of marketing and IT functions should create a burning platform that will bring clarity and harmony. All too often, that’s not the case. Marketing, like all aspects of the entire organization, needs great technology to digitize more of its customer interactions.

To explore this topic, plan now to join us online Feb. 11—at no cost—and uncover answers to such critical questions as:

  • How does the new CMO-CIO relationship impact the customer experience?
  • What services are CMOs and clients seeking from consultancies?
  • What capabilities will consultants, and firms, need to succeed in this new world?
  • What steps should you be taking right now to position your firm for success?

PLUS—get answers to your own questions during the live question and answer session immediately following the presentation.

Hosted by Consulting Publisher and Editor-in-Chief Joe Kornik, this webinar promises a 360-degree view of the topic from industry experts and leading consultancies.


  • Joseph Kornik, Publisher and Editor-in-Chief, Consulting magazine
  • Tom Rodenhauser, Managing Director, Advisory Services, Kennedy Consulting Research & Advisory
  • Suzanne Kounkel, Principal, Deloitte Strategy and Operations Consulting
  • Christine Cutten, Principal, Deloitte Customer Practice
  • Pete Mehr, Principal, Customer Centric Marketing, ZS Associates
  • David Barker, Vice President, Global Sales Consulting

Sponsor: TURN