The New World of Marketing: How Technology Will Shape Its Future

Would you believe that in the not-too-distant future, Chief Marketing Officers will be spending more on IT than Chief Information Officers? It's true… and it may become a reality sooner than you think. When it does, it will have enormous impact on how your clients think about and execute the marketing function within their organizations.

Live Date: Tuesday, February 11, 2014 at 1:00 p.m. (EST)

Would you believe that in the not-too-distant future, Chief Marketing Officers will be spending more on IT than Chief Information Officers? It’s true… and it may become a reality sooner than you think. When it does, it will have enormous impact on how your clients think about and execute the marketing function within their organizations. What does it mean for consultants and their clients?

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