Accenture research reveals revenue at play in a 'switching economy'
Despite having more data and insights into consumer desires and preferences, companies in the U.S. have fallen short of improving customer satisfaction or reversing rising switching rates among their customers.
As a result, there is some $1.3 trillion of revenue at play in the U.S. market represented by what Accenture calls the "switching economy," according to new Accenture research.
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