New 'Customer Experience Lab' to bring R&D to C-suite
IBM unveiled a new Customer Experience Lab dedicated to helping C-level business leaders transform the way customers experience their products, services and brands through the use of mobile, social, cloud and advanced analytics technologies.
The idea is to blend technical innovation with business consulting to address priorities of C-suite executives in the era of Big Data, says Peter J. Korsten, Vice President and Partner and the global leader of the IBM Institute for Business Value.
